Fund Finance Association

The Client: The Fund Finance Association (FFA) is a non-profit industry association dedicated to the fund finance market. Its core mission is to educate members and stakeholders, build consensus on policy and regulatory matters, and advocate for the industry’s interests. Sequence has been collaborating with the FFA since 2015 on the production of numerous global event experiences.

The Challenge: Year after year, the FFA pushes us to elevate their event experiences—a challenge we embrace as their strategic partner. Now in its 14th year, the 2025 Global Symposium at the Fontainebleau Miami Beach brought together 2,400 investors, fund managers, bankers, and lawyers for four days of education and networking.

Key challenges included:

– Continuing to drive attendance growth to stay competitive with similar industry conferences.

– Enhancing brand recognition and increasing sponsorship revenue by demonstrating tangible value to sponsors.

– Creating new ways to foster meaningful business conversations and networking opportunities.

The Solution: Leveraging a decade-long partnership producing FFA’s global conferences, Sequence strategically enhanced the event experience in a number of thoughtful ways, including:

 – Integrated Sponsorship Activations – Bespoke experiences like Mayer Brown’s Beer Garden and Conyers’ Café transformed sponsor engagements into interactive touchpoints, maximizing visibility and ROI for FFA’s top-tier partners. These activations also enhanced the attendee experience, which is a win-win!

 – High-Profile Keynotes – Securing and seamlessly managing marquee speakers like Ryan Reynolds and Tom Brady created buzz and a draw for overall attendance, amplified keynote session attendance, and elevated the event’s prestige.

 – Enhanced Networking Elements – An expansive networking lounge provided a high-energy environment for meaningful business interactions beyond traditional private meeting rooms.

 – Flawless On-Site Execution –  Despite unexpected weather challenges, Sequence delivered a seamless experience by swiftly activating contingency plans—because yes, even Miami sees a little rain!

The Results:

 – Record-breaking attendance – Nearly 2,400 attendees, marked the highest turnout in FFA Global Symposium history and a 33% YOY increase.

 – Increased sponsorship engagement – A refined approach to sponsor ROI led to dynamic new activations and an expanded roster of 180 sponsors, a 30% YOY increase.

 – Dynamic keynote sessions – Overflowing rooms for Ryan Reynolds and Tom Brady underscored the event’s growing reputation. Beyond the headliners, 80+ speakers contributed to an engaging, multi-format conference program.

 – Strategic Partnership – Over the past decade, Sequence has worked alongside FFA to transform the Global Symposium from a half-day, 300-person event in NYC into a four-day, 2,400-attendee experience in Miami. Our multidisciplinary team has scaled seamlessly to support this evolution, delivering a comprehensive scope of work that has fueled attendee growth, financial expansion, and the symposium’s emergence as a premier industry event.

The Kind Words: “Sequence Team – Thank you again for another successful conference. Your partnership has been so valuable to our continued growth and success. I can’t say it enough, how much of a pleasure it is to work with your whole team. I know we throw a lot at you, and every year this continues to grow beyond our expectations. You continue to roll with the challenges and work to make our lives easier.“

Chairman, Fund Finance Association