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Reddit seems to be nurturing a demographic shift in our favorite way: through live events and activations. So today, we’re naming Reddit as our newest Brand Crush.
Every event should be a strategic part of a year-round marketing plan—which means it’s crucial for us to view each element of a live or virtual gathering with that larger context...
Here at SEQ, we think consistent branding and design is crucial, particularly for large conferences.
Live events and conferences present a unique opportunity for sponsors to engage with their target audience in out-of-the-box ways.
SEQ’s Chief Creative Officer Lizz Torgovnick has witnessed firsthand the transformative power of events—and has some educated guesses about what’s to come. Check out her...
Choosing the right name for your event or conference is a crucial way to communicate to attendees and non-attendees alike what an experience is meant to be.
For this special Thanksgiving blog post, we wanted to shine the spotlight on some of our former interns and the amazing work they’re doing today.
Tapping into nostalgia is a way to foster connections, drive engagement, and create lasting memories. Here are five reasons why we’re crushing on nostalgia right now.
Understanding your audience is the single best way to build a memorable experience attendees will remember for years to come. Here’s how to do it.
One of the benefits of live events? The irreplaceable connections, networking, and insights that arise when you gather eager minds in the same room.
We asked Team SEQ why creativity and design are so important, how to work them into the budget, the tangible ways they can lead to better ROI, and more.
Whether we’re organizing a corporate conference, a brand activation, or a holiday party, here are some tips on how we approach the important venue selection process.
Sequence really knows how to produce an impactful investor conference. Here are five tips we’ve learned along that way to help amplify your next conference.
At SEQ, we love to think outside the box. It’s something we did literally this past spring for the parcelLab booth at the Shoptalk trade show in Las Vegas!
We’re impressed by brands that think outside the box. This summer, we’ve got a brand crush on BÉIS, the travel accessories brand co-founded by actress and entrepreneur Shay...
In today's fast-paced media landscape, organizing events that capture the attention of the press requires thoughtful planning and execution, plus a healthy dose of creative...
Believe it or not, ‘tis the season to start planning your organization’s holiday party.
Everyone deserves to feel respected, valued, and safe at our events. It benefits the event by allowing attendees to participate freely and fully.
Every event has different priorities, and identifying your basic goals and needs allows you to plan where to spend the majority of your dollars.
Here are some key questions to ask yourself when developing an event strategy, before you get into the planning phase.
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