BNP Paribas

The Client:

BNP Paribas is a leading global bank headquartered in Paris, offering a broad range of financial services including corporate and institutional banking, wealth management, and retail banking across 65+ countries.

The Global Markets Americas (GMA) Conference is BNP Paribas' flagship annual U.S. event, bringing together clients, prospective clients, key stakeholders, and bank leadership for a day of thought leadership, relationship-building, and high-value networking.

Sequence has partnered with BNP Paribas since 2019 to design and produce its flagship U.S. conference, delivering a full-scale event experience featuring executive programming, networking, VIP hospitality, and brand activations.

The Challenge:

BNP Paribas' Global Markets Americas (GMA) Conference is the bank's flagship U.S. event, and as one of the fastest-growing international banks in North America, the bank set out to elevate the conference experience while continuing to deliver meaningful business value.

The 2026 goals included:

• Elevate the overall event experience while remaining on budget.
• Increase attendance among strategic, high-value clients.
• Create an environment that fosters stronger client relationships and meaningful conversations with BNP Paribas leadership.
• Deliver timely, relevant programming that reflects today's market landscape.

The Solution:

Since 2019, BNP Paribas has partnered with Sequence to design and produce the GMA Conference, creating a polished, high-touch experience for a senior executive audience. Today, the event welcomes more than 750 attendees to New York City for a full day of thought leadership, networking, VIP dinners, and curated brand experiences.

To help BNP Paribas stand out among its peers, Sequence focused on elevating both the programming and the guest experience. The 2026 conference featured prominent speakers including Admiral Mike Mullen, General David Petraeus, and political strategist David Axelrod, alongside premium hospitality and thoughtfully designed networking opportunities.

Sequence also incorporated memorable experiential touches that enhanced the day without inflating the budget—from a robot serving coffee and cocktails to a live sketch artist illustrating each speaker session. These details created a "white glove" atmosphere while allowing BNP Paribas' team to stay focused on what mattered most: building relationships with clients and VIP guests.

Bloomberg Television also covered the conference on-site, conducting live interviews with featured speakers and extending the event's reach beyond attendees.

The Results:

What began as a 300-person, half-day event in 2019 has grown into BNP Paribas' largest North American tentpole event, now welcoming more than 750 attendees for a full-day conference experience.

Throughout that growth, Sequence has partnered with BNP Paribas to deliver the event in person, virtually, and in hybrid formats while maintaining the high standard of execution expected by both the client and its senior-level audience. The conference continues to strengthen BNP Paribas' position in the market, providing an impactful platform for thought leadership, client engagement, and relationship-building.

Kind Words:

"Yesterday at 6 a.m. as I was getting ready, my worries washed off once I remembered we partnered with Sequence for the day ahead. I knew youʼd catch the smallest details, and we would be in charge of directing the orchestra."

-Senior Event Manager, BNP Paribas