PopSugar

Sequence worked with PopSugar to create a series of intimate, invite-only virtual events to feature the Campbell’s brands to PopSugar’s unique millennial audience with a positive and community-based message. We moved forward with the best virtual approach for the unique program, audience, and goals.

Sequence fully oversaw ROS and cuing, technical production, production design, design assets, talent management, and ensured the technology was tested and retested, and ready for the fully live program. We worked with Daphne Oz and the rest of the incredible talent in their own homes to maximize the setup. Daphne’s “pot cam” was one of the key elements to giving the virtual audience a front-row seat. The intimate group live on the Splash page allowed for more engagement and brought live audience members into the feed to ask questions. A much larger audience was able to view on Facebook Live, amplifying the impact and creating virtual FOMO.