Who are we?
Our Connection Story
Our Partners
Adam Sloyer
Chief Executive Officer
Under Adam’s leadership and guidance, Sequence has risen to the forefront of its field, collaborating with leading brands and establishing itself as one of the preeminent global event production companies. Since its inception in 2011, the company has been recognized with a multitude of awards, and has produced events in 100 cities, across 12 countries, on four continents. A leader among his peers, Adam has guest lectured on events for Cornell University, the Event Leadership Institute, and others. He has been recognized as a ‘Industry Innovator’ by BizBash, served as President of the International Live Events Agency’s New York Chapter, and is also a graduate of Goldman Sachs’ 10,000 Small Businesses. Adam is a frequent contributor to a wide range of industry publications, including BizBash, Smart Meetings, Successful Meetings, and Meetings & Conventions, to name a few. Adam graduated from Cornell University’s School of Hotel Administration. He resides in Westchester, NY, with his family and their dog, Pickles.
Lizz Torgovnick
Chief Creative Officer
Lizz approaches life as she approaches every challenge, as an opportunity to be awesome – and she delivers on this Sequence core value every time. As Chief Creative Officer and Co-founder, Lizz brings her deep passion for creativity, strategy and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring brand-based strategy, creative conceptual development, flawless execution and unparalleled customer service at every turn. Lizz is often called on to share her perspective and wisdom delivered directly with a dose of fierce wit and signature sarcasm. As a leader in the industry, Lizz rapidly rose through the ranks at international events agency Global Events before moving on to develop her own brand of big-meets-boutique agency by founding Sequence. Lizz has dazzled countless clients including LEGO, PopSugar, Spotify, Thumbtack, Danone, and The Wharton School.
Dana Lowenfish
Chief Experience Officer
Dana builds relationships and events that exceed expectations every day. It’s the Sequence core value known as E^3, and Dana is the real deal. With over 24 years of experience in the events industry, Dana has hand-selected the best of the best in vendors and venues to set the stage for award-winning events. From fundraising galas and awards shows to sales and investor meetings, Dana brings her passion for event planning to every project she owns. Known for creating unique and unforgettable events, Dana made her mark at Global Events before striking out on her own to found Sequence. Dana has produced galas and awards shows for a wide variety of clients, including Foot Locker, Two Ten Footwear Foundation, and the Toy Industry Association. Her talent for thinking and executing “big” has served her well in creating product launches, movie premieres, and activations for big brands including Snapple Beverage Group, LEGO, LinkedIn, and the NY JETS.
Erin Rynn
Chief Operating Officer
As Chief Operating Officer, Erin believes that behind every Sequence event is a well-qualified and dedicated employee committed to project success and client satisfaction! Erin’s passion stems from the practice of hiring a diverse and skilled staff under which unique collaborative tools are applied, making these teams more innovative year after year. Erin began her career at Sequence as a Senior Producer and often brings those early skills to life when putting together Sequence’s project teams. Prior to joining Sequence she began her professional career with the NFL Players Association in Washington, D.C. During her eight-year tenure, she developed and managed major on and off - field events, and assisted NFLPA management in broader logistics areas such as contract negotiations and other organizational efforts Erin earned her B.A. in Journalism from Duquesne University in Pittsburgh and her Masters degree in Public Communication from American University in Washington, DC. Though she remains a proud native of Pittsburgh, Erin has found happiness as a New York transplant with her fantastic husband, Joe and amazing twins, Arlo & Fiona. Similar to her work ethos, she believes that behind every gourmet dining experience lies an innovative cook who incorporates love and passion into each recipe. As a result, when she’s not organizing family karaoke sessions, she can be found baking scones or trying out the newest restaurant in town!
Core Values
- Be driven by commitment and passion.
- Don’t just communicate, connect.
- E^3 = Exceed expectations everyday.
- Lead with respect and responsibility.
- Recognize that there’s no “I” in Sequence.
- Exude confidence with a sense of humility.
- Have a little fun when there’s no time and a lot when there is.
- Embrace change and encourage innovation.
- Be genuine.
- Approach each challenge as an opportunity to be awesome.
