Lizz Torgovnick Joins Pulse Panel on the Future of Partnerships

Sequence Co-Founder and Chief Creative Officer Lizz Torgovnick recently participated in a Pulse session hosted by EMC3, joining fellow industry leaders for a candid conversation on the future of partnerships in events.

The discussion covered the realities of the RFP process, from budget transparency to the number of agencies invited to pitch, and explored how agencies and clients can build stronger relationships from the start. Lizz shared how Sequence approaches client discovery: taking the time to learn from the client, their brand, their product, and what truly matters to their team. This phase sets the foundation for aligned goals, measurable outcomes, and events that deliver real impact.

The panel also touched on the current state of the industry, the value of trusted advisors in times of uncertainty, and why the human connection remains at the heart of everything we do.

Watch the full conversation (LINK).