
GumGum @ Cannes
At Cannes Lions, the world’s most prestigious festival for marketing and creative leaders, GumGum set out to create a curated, purposeful presence that channeled the French Riviera spirit. Partnering with Sequence, the team transformed a private apartment on La Croisette into Lé Retro Studio—an intimate, retro-modern hub for meaningful conversations, thought leadership, and authentic connection.