USA TODAY Sports
Amway Coaches Poll Live Reveal Event
The Amway Coaches Poll powered by USA TODAY Sports is updated weekly throughout the regular season by a panel of randomly selected head coaches. As the season draws to a close, Amway, USA TODAY Sports and the American Football Coaches Association host a reveal of the ultimate winner of the Poll to receive the coveted Coaches’ Trophy.
Sequence worked with this Sports Marketing Super Group to create a number of ancillary events during the Football season culminating in the Live Reveal at the College Football Hall of Fame in Atlanta, GA. Because not all College Football fans could attend, we also streamed the program out live via YouTube and the USA TODAY Sports’ website.
Live attendees arrived at a customized view entrance for the event, and were able to meet the VIP Coaches with autographs, take pictures with the Coaches’ Trophy, and explore the Museum. Once the show started onstage, they got to watch as it unfolded and the finalists and winner was announced.
The Virtual audience had a real-time look at the venue’s regulation-size football field and stage setup with Sports-style desk. They were able to see the live media interviews with Coaches, the same live program and hear the real-time announcements like they were in the room from the USA TODAY Sports landing page & YouTube Live.
Director, Properties/Sports Marketing
USA TODAY Sports Media Group