With inclusion itself such a wide term, Sequence worked with the Spotify team to create an event environment fully reflective of the brand and their full dedication to it. Sequence created an on-brand visual identity for the 2-day experience from graphics to unique and engaging activations. Seating plans needed to lend to the vibe of inclusion, menu selections and entertainment. All the while technical production, guest services and logistics needed to be flawless to keep the focus on the greater subject matter.
We synthesized the discovery process with the client into the event design for the Inclusion Summit. The design blended their preferred bright bold color scheme with a focus on their theme of “Allyship”, and brought in elements of connectivity, music & movement. We chose to weave the visual identity throughout the event! The entrance moment was a deconstructed version of the visual identity, with the idea that it would be recognizable to guests from blocks away, especially those new to the city and needing some help finding their destination. Printed materials again reinforced the visual identity of the Inclusion Summit, and served as an event keepsake for many. The main stage was simple, utilizing large-scale projection directly on the wall behind speakers onstage. We created a full presentation template in the same visual identity which aligned to the actual content needs (welcome, speaker introductions, section titles, etc.). The surroundings of the room, including this glass partition, were a perfect canvas to bring the visual identity into the space and make it even more immersive for guests!
People Experience (Px) Lead Americas