monday.com Company Kickoff 2025

The Client: monday.com is a cloud-based platform that empowers users to create custom applications and project management tools. It also happens to be SEQ’s go-to project management platform, making it especially exciting for us to produce their Company Kickoff in NYC, where we welcomed over 600 North American employees for an unforgettable experience.

The Challenge: The Kickoff was more than just an event—it was a pivotal moment for leadership to set the vision for 2025, align business objectives, and energize the team for the year ahead. SEQ’s mission was clear:

 – Deliver a high-impact experience that elevated the monday.com brand

– Provide a platform for leadership to effectively communicate their strategy

– Strengthen team connections through interactive and engaging moments

– Inspire and motivate employees to drive success in the coming year

The Solution: Recognizing the importance of this milestone, we partnered closely with the monday.com team to craft an immersive, high-energy experience that blended digital and physical environments. Transforming a raw venue into a vibrant, branded space, we brought their culture and mission to life in every detail.

Day One was both a celebration of past achievements and a launchpad for the future. The agenda featured dynamic keynotes, customer-led sessions, and interactive activations designed to foster engagement and networking. We transformed a raw, stylized venue into a vibrant, immersive space that brought monday.com’s signature red, yellow, and green branding to life. The design balanced comfort and energy, with thoughtfully curated areas for both relaxation and interaction—including a Zen Zone for recharging, a lively refreshment area, and a professional headshot station to elevate attendees’ personal brands.

As daylight faded, the venue seamlessly transitioned from professional to party. In just 45 minutes, SEQ transformed the space into a high-energy after-party, infusing it with vibrant décor, bold floral arrangements, and a DJ booth that kept monday.com’s signature palette front and center.

Guests enjoyed a glitter tattoo parlor featuring company-themed designs, a photo booth, and live music from a DJ set paired with an electric instrumentalist. A roaming mentalist captivated the crowd with mind-bending performances, while caricature artists added a playful touch, sketching personalized, whimsical portraits—creating a night filled with unforgettable moments.

Day Two was dedicated to the Sales Kickoff, where leadership inspired and motivated sales teams for an ambitious year ahead.

The Results: monday.com’s Company & Sales Kickoffs were a resounding success, leaving employees feeling more connected to the brand, their mission and each other. The event not only communicated leadership’s goals but also fostered a sense of community, excitment and inspiration.

Feedback from the monday.com team was overwhelmingly positive, praising SEQ’s effort and dedication in creating an engaging and memorable experience. “We know how much effort, care, and commitment went into making it all come together, and it truly means so much to us,” wrote a member of the team. “We appreciate each and every one of you—thank you for everything! Now go enjoy your well-deserved victory lap.”