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Adrian Awards

Sequence has worked with the HSMAI team to create a robust industry event which not only shows winning work but explains to the audience why those pieces stood out as an aspirational Masterclass for the Hospitality Marketing segment. From building an engaging run of show, to developing unique themes each year, to producing engaging creative content and graphic design, Sequence & HSMAI have been at the forefront of the event production industry year after year. Winners having their moment to shine, Lifetime Achievement honors, and even just being nominated mean a lot to the HSMAI community in part because of the high profile and high caliber of the Adrian Awards program.


Award Ceremony, Live Event


Marriott Marquis



“Thank you all for making this another fantastic Adrian Awards program! I know you all care passionately about this event and it showed! It does take an incredible village!”

Executive Vice President