Fund Finance Association
The Client:
The Fund Finance Association (FFA) is a non-profit industry association dedicated to the fund finance market. Its core mission is to educate members and stakeholders, build consensus on policy and regulatory matters, and advocate for the industry’s interests. Sequence has been collaborating with the FFA for over a decade on the production of numerous global event experiences.
The Challenge:
Year after year, the FFA pushes us to elevate their event experiences—a challenge we embrace as their strategic partner. Now in its 15th year, the 2026 Global Symposium at the Fontainebleau Miami Beach brought together more than 3,000 investors, fund managers, bankers, and lawyers for four days of content, education and networking.
Key challenges included:
- Continuing to drive attendance growth to stay competitive with similar industry conferences.
- Enhancing brand recognition and increasing sponsorship revenue by demonstrating tangible value to sponsors.
- Creating new ways to foster meaningful business conversations and networking opportunities.
The Solution:
Leveraging a decade-long partnership producing FFA’s global conferences, Sequence has strategically enhanced the event experience in a number of thoughtful ways, including:
- Integrated Sponsorship Activations – Bespoke experiences like Mayer Brown’s Beer Garden and Conyers’ Café have transformed sponsor engagements into interactive touchpoints, maximizing visibility and ROI for FFA’s top-tier partners. These activations also have enhanced the attendee experience, which is a win-win!
- High-Profile Keynotes – Securing and seamlessly managing marquee speakers like Ryan Reynolds, Serena Williams and Tom Brady create a buzz and draw for overall attendance, amplify keynote session attendance, and elevate the event’s prestige.
- Enhanced Networking Elements – An expansive networking lounge has provided a high-energy environment for meaningful business interactions beyond traditional private meeting rooms.
- Flawless On-Site Execution – Despite unexpected weather challenges, Sequence has delivered a seamless experience by swiftly activating contingency plans—because yes, even Miami sees a little rain!
The Results:
- Record-breaking attendance – Most recently, nearly 3.000 attendees marked the highest turnout in FFA Global Symposium history, reflecting over 50% growth over the past two years.
- Increased sponsorship engagement – A refined approach to sponsor ROI has led to dynamic new activations and an expanded roster of 180 sponsors, a 30% YOY increase.
- Dynamic keynote sessions – Overflowing rooms for Ryan Reynolds, Serena Williams and Tom Brady underscored the event’s growing reputation. Beyond the headliners, 80+ speakers contributed to an engaging, multi-format conference program.
- Venue recognition – Fontainebleau noted that FFA Global Symposium ranks among their top 5 largest annual events, and Sequence is recognized as the most organized and professional event team they partner with year-round.
- Strategic Partnership – Over the past decade, Sequence has worked alongside FFA to transform the Global Symposium from a half-day, 300-person event in NYC into a four-day, 3,000-attendee experience in Miami. Our multidisciplinary team has scaled seamlessly to support this evolution, delivering a comprehensive scope of work that has fueled more than 3x growth in attendance and sponsorship, financial expansion, and the symposium’s emergence as a premier industry event.
