Our friends at Weber Shandwick invited Sequence to collaborate with their client Danone, a leading multi-local food and beverage company, to create a memorable press experience leading up to Super Bowl. Our dynamic team synthesized Danone’s key goals and focus on their top-tier brands such as Oikos, International Delight and Silk, to create a uniting theme “Sunday’s Together”, inspired by a relaxing day to come together and build community.
Once the guests entered Penthouse 45, they were immediately entertained with music from celebrity DJ, Myles O’Neal, delicious tasting stations, Insta-worthy photo ops, as well as a live viewing of the Pro Bowl for the football fans. Guests also received a first-look at Oikos’ Super Bowl ad starring NFL legend, Deion Sanders!
All in all, this buzz-worthy event captured the attention of the attendees and their respective channels, garnering over 4,000,000 media impressions, showcasing some of the best of what Danone has to offer!
The Kind Words:
"SEQ is doing a great job... super responsive, collaborative, quick to solve problems, flexible, etc.”
— Senior Associate Manager, Integrated Marketing, Danone
