Our friends at Weber Shandwick invited Sequence to collaborate with their client Danone, a leading multi-local food and beverage company, to create a memorable press experience leading up to Super Bowl LVII. Our dynamic team synthesized Danone’s key goals and focus on their top-tier brands such as Oikos, International Delight and Silk, to create a uniting theme “Sunday’s Together”, inspired by a relaxing day to come together and build community.
Once the guests entered Penthouse 45, they were immediately entertained with music from celebrity DJ, Myles O’Neal, delicious tasting stations, Insta-worthy photo ops, as well as a live viewing of the Pro Bowl for the football fans. Guests also received a first-look at Oikos’ Super Bowl ad starring NFL legend, Deion Sanders!
All in all, this buzz-worthy event captured the attention of the attendees and their respective channels, garnering over 4,000,000 media impressions, showcasing some of the best of what Danone has to offer!