CreatorIQ Connect Europe

The Client:
CreatorIQ powers impactful creator marketing for some of the world’s most innovative and iconic brands. The company hosted CreatorIQ Connect Europe at the historic De Vere Grand Connaught Rooms in London. The event brought together leaders at the forefront of the creator economy, fostering a community that continues to define success in this dynamic and rapidly evolving industry.

With over 500 attendees from across the globe—including participants from the UK, US, Europe, and Asia—CreatorIQ Connect Europe was a truly international gathering. Around 40 influential speakers from major brands like TikTok, Gymshark, ASOS, Snap Inc., Google, e.l.f., Meta, and Elemis led thought-provoking discussions on the future of the creator economy.

The Challenge:
As this was the first time CreatorIQ Connect was being held in Europe (the event had previously been hosted in Los Angeles), CreatorIQ sought to make a significant impact. The objectives were twofold: to gather a large group of influential industry leaders for meaningful conversations, and to generate widespread buzz on social media, positioning the event as a must-attend for the creator marketing space.

The Solution:
Sequence Events collaborated closely with the CreatorIQ team to bring this one-day event to life. The conference featured two stages and 10 hours of content, with a dynamic lineup of panels, presentations, and high-profile speakers; four hands-on workshops hosted by CreatorIQ and various brands; and ample networking opportunities for attendees.

Additionally, unique branding opportunities were strategically incorporated throughout the venue to reinforce CreatorIQ’s presence and message. A unique swag display provided a shoppable experience for top brands whose teams had participated in panels, including e.l.f., Gymshark, Olaplex, Elemis, and L’Occitane—and also displayed CreatorIQ branded notebooks. (The display wall was later repurposed to serve mimosas!)

Other branding moments included a custom stair vinyl that immediately grabbed guests’ attention when they walked into the venue. Sequence Events also used custom scenic pieces, including a photo op featuring a reimagining of the brand’s shapes, colors, and logo, plus a branded swag store, branded bars, and a welcome sign. There was also a product lab where attendees could learn more about the CIQ platform.

The Results:
CreatorIQ Connect Europe made a memorable debut in the region, attracting a high-caliber audience and generating significant social media engagement. The event successfully positioned CreatorIQ as a thought leader in the creator economy, setting the stage for future expansions and strengthening its global brand presence.