Plant Butter Press Launch
Sequence partnered with Country Crock’s agency Ogivly to create the stunning graphics and decor for this product launch. Utilizing the clean slate of the intimate loft space, simple but bold graphics were paired with natural elements to highlight the product line’s 3 main plant-based ingredients: olive oil, avocado oil & almond oil. Culinary press and bloggers were invited to enjoy photo ops, hors d’oeuvres and a 3-course meal featuring the new line of products and interact with Antoni Porowski during a charming cooking demo. The goals were to introduce the product line, allow guests to sample and enjoy it, and to understand the new focus of the familiar brand.