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The Toy Association

The Toy Association

Longtime clients of Sequence, The Toy Association, brought their annual Toy of the Year Awards to the virtual stage for the first time in 2021 and a for a second year in 2022. The annual awards show celebrates the most innovative in the toy industry while fundraising for the organization’s nonprofit, The Toy Foundation.

Our team created the visual identity and all related graphics, selected and conceptualized the look and feel of the Brandlive platform, and built the run-of-show for maximum engagement. We also produced video packages for all of the event speakers and Toy Hall of Fame inductees. Over 1700 toy professionals, toy company nominees, families and children tuned in live to stream the event. The comments in the chatbox were especially fun and positive. Guests loved interacting with that special feature.

EVENT FORMAT / TYPE

Award Ceremony, Virtual Event

VENUE

Virtual

LOCATION

Virtual