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The Latest from Sequence Says

What Team SEQ Is Thankful for This...

In the spirit of the season, check out our (by no means comprehensive!) gratitude list for 2024.

Why Live Events Are Crucial in the...

Live events empower creators to build trust, grow audiences, and unlock revenue. Brands, too, can connect authentically by collaborating with influencers.

6 Best Practices for Working With...

In the world of event production, our interns aren’t just here for the ride—they bring fresh ideas, push limits, and help solve challenges.

How to Convince the C-Suite to Host...

How to Convince the C-Suite to Host a Meeting or Event

6 Places Team SEQ Finds Creative...

At Sequence Events, creativity isn’t just something we strive for—it’s the very essence of who we are and what we do.

How to Host an Impactful Welcome...

Here are some pro tips for timing, location, programming, and more that will turn your welcome reception it into the highlight of your event.

9 Strategies for Mitigating Event...

From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to be top-notch crisis managers.

The SEQ Report: Inside GumGum’s...

The POSSIBLE conference has become a powerhouse in the marketing sphere, notching a 40% surge in attendance and drawing comparisons to the Cannes Lions festival.

5 Essential Traits of a Great...

Here are some things we look for when choosing vendors, and why these factors encourage us to build long-lasting working relationships.

Brand Crush: Collaboration

Hooking up with other brands for event partnerships. This isn’t just a tactical approach to marketing; it can be a way to ramp up your reach and leave a lasting impression on...

What Makes a Good Networking Event?

A networking event is a strategic opportunity to forge professional relationships and strengthen existing ones. Here are seven things you need for your networking event.

8 Must-Have Moments at a Sales...

8 Must-Have Moments at a Sales Kick-Off Event

15 Quick Tips for Producing an...

Here are 15 of our top tips for producing nonprofit events with impact.

Best Practices for Working With an...

Benefits of hiring an external event agency is ability to cut through the clutter when it comes to complex logistics - venue selection and vendor relationships to budget management...

7 Must-Read Tips for Employee...

Employee engagement events can significantly impact an organization's success by boosting morale, enhancing team cohesion, and driving productivity. Here are Team SEQ’s tips for...

The Power of Small Events

We produce large conferences to intimate workshops, we appreciate the power of small events and roadshow concepts—as long as they’re planned with the same emphasis on strategy as a...

Brand Crush: Reddit

Reddit seems to be nurturing a demographic shift in our favorite way: through live events and activations. So today, we’re naming Reddit as our newest Brand Crush.

5 Tips for Maximizing Your Event...

Every event should be a strategic part of a year-round marketing plan—which means it’s crucial for us to view each element of a live or virtual gathering with that larger context...

Why Your Event Needs a Strong...

Here at SEQ, we think consistent branding and design is crucial, particularly for large conferences.

How to Effectively Integrate...

Live events and conferences present a unique opportunity for sponsors to engage with their target audience in out-of-the-box ways.