The Latest from Sequence Says
Why Successful Events Are About...
When we talk about ROI in the event world, it often boils down to balancing costs—like venue, production, catering, and design—against the revenue or value the event generates.
Brand Crush: Why We’re Crushing on...
5 Ways to Make an impact at a Festival Activation
How SEQ Client GumGum Is Using Live...
Recently, we sat down with Shannon Scanlin, GumGum’s Senior Manager, Global Marketing, to explore why live events have become such a cornerstone of the brand’s marketing approach.
10 Essential Questions to Ask a...
10 crucial questions to ask potential event partners during your initial meetings and RFPs
How to Elevate Your Event's Impact...
Here’s a rundown of some essential do's and don'ts to help you master the art of event swag.
How to Prepare for Unexpected...
How to prepare for bad weather at events.
10 Ways to Create a Stage Design...
Creating stage designs that make a major impact.
Why Strategy Is Crucial When...
Strategic events like big sales kickoffs, team-building retreats, networking happy hours, and smaller internal meetings critical for maintaining company culture.
What’s Working Now in Experiential...
Immersive, standalone consumer activation, a sponsor booth at a conference or trade show, the key to success is a well-crafted strategy that resonates year-round. Experiential...
7 Tips for Planning an Effective...
Tips for effective and strategic milestone and anniversary celebrations.
7 Creative Trends We’re Excited...
As 2025 kicks off, the event industry is buzzing with fresh trends and exciting innovations. Here are six creative trends we're excited about for 2025.
9 Strategies to Turn Your...
For many nonprofits, live events and galas serve as the cornerstone of their annual fundraising strategy.
What Team SEQ Is Thankful for This...
In the spirit of the season, check out our (by no means comprehensive!) gratitude list for 2024.
Why Live Events Are Crucial in the...
Live events empower creators to build trust, grow audiences, and unlock revenue. Brands, too, can connect authentically by collaborating with influencers.
6 Best Practices for Working With...
In the world of event production, our interns aren’t just here for the ride—they bring fresh ideas, push limits, and help solve challenges.
How to Convince the C-Suite to Host...
How to Convince the C-Suite to Host a Meeting or Event
6 Places Team SEQ Finds Creative...
At Sequence Events, creativity isn’t just something we strive for—it’s the very essence of who we are and what we do.
How to Host an Impactful Welcome...
Here are some pro tips for timing, location, programming, and more that will turn your welcome reception it into the highlight of your event.
9 Strategies for Mitigating Event...
From sudden weather changes and tech glitches to medical emergencies and security issues, event planners also need to be top-notch crisis managers.
The SEQ Report: Inside GumGum’s...
The POSSIBLE conference has become a powerhouse in the marketing sphere, notching a 40% surge in attendance and drawing comparisons to the Cannes Lions festival.
