USA_TODAY_Sports_logoSequence has teamed up with USA TODAY Sports again and again to bring to life a series of marquee professional and college football events, as well as a recent collaboration with the NBA and Kaiser Permanente. From rapidly standing up the “For the Win” brand activation and lounge just days before Super Bowl XLVIII to providing around-the-clock hospitality for a select group of USA TODAY Sports’ VIP Super Bowl XLIX guests, Sequence delivers at football’s biggest game of the year. Sequence is also at the top of its game in supporting USA TODAY Sports’ partnership with Amway to present the Amway Coaches Poll. The agency carries the ball while crisscrossing the country to produce a number of on-campus events giving Amway VIPs access to legendary coaches and more, all leading up to the live-stream reveal of the Amway Coaches’ Poll Champion.